Come Join Us Saturday, October 10 to Honor Breast Cancer Survivors

Please proudly wear your Pink! The Guadalupe County Fair Association will be making a donation to Relay For Life of Guadalupe County for each person wearing Pink on Saturday, October 10.

The Guadalupe County Fair Tough Enough To Wear Pink Campaign is proudly sponsored by:
The Center For Cancer Care
Dr. David Jones & Dr. Scott Lawson

The Fair Association will be honoring breast cancer survivors during the opening ceremonies of the PRCA rodeo on Saturday, October 10. If you would like to be recognized and honored, please contact Linda Rehfeld at 830-305-0118. Each Survivor will receive a Survivor sash and a ticket to the rodeo Saturday night.

By convincing rodeo cowboys and cowgirls to sport the color pink during competition, a creative and unlikely breast cancer awareness campaign is celebrating its most successful year to date. The Tough Enough To Wear Pink?™ campaign - created by entrepreneur and breast cancer survivor Terry Wheatley - has surpassed the $1 million mark set in 2006, and rodeo competitors and fans alike are wearing pink to rodeos and western events across America.

The idea for the campaign came from Wheatley's family experience with the disease and her ties to the western community. Her husband Jim is a former professional rodeo cowboy and son Wade is a current professional team roper.

Wheatley’s mother, grandmother, daughter, and Wheatley herself have all been touched by the disease. Wheatley and her mother are survivors; daughter Katie underwent two surgical biopsies by the age of 20; and sadly Wheatley's grandmother passed away from breast cancer. Motivated to action, Wheatley utilized her sales and marketing background to challenge the world’s top cowboys and cowgirls to wear pink as they competed at the 2004 Wrangler® National Finals Rodeo in Las Vegas.

Since its inception in 2004, TETWP™ has empowered rodeos in the U.S. and Canada to focus attention on the need for cure and raise over $2 million for breast cancer charities, much of which stays right in the community. The grassroots movement has inspired other sports communities to mount their own TETWP™ campaigns, spreading a message of hope and support that reaches beyond the rodeo arena to competitors, families and fans across America.